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The Faculty of Information - Branch 2 hosts experts in branding, AI, and visual creativity
As part of the professional seminars for M1 courses in Corporate Communication, Advertising, and Innovation in Brand Communication, within the Public Relations, Advertising, and Marketing Department, and in order to promote practical education and make students more integrated into the job market, the master's students hosted three expert speakers on Saturday, 15 November:
- Ms. Karen El Chemaly - Marketing Director at Almaza, Laziza, and Heineken, shared her valuable experience with students on brand identity and effective communication strategies with target audiences.
- Ms. Aya Younes - Social Media Manager and member of Tannourine Municipality, highlighted the importance of AI in the process of transferring information and maintaining the municipality's image and reputation.
- Dr. Anthony Mazraani - Lecturer in Interior Design, gave an overview of his project on building product value from its inception to its development, emphasizing the importance of visual creativity and its effective role in modern advertising and marketing.
